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t-shirt issue 46:
Cassette Cure

When I was younger, and more avidly interested in music, today’s digital availability would seem like a wet dream.
Services like Spotify, or the various forms of file sharing out there, would’ve been a total fulfillment of my former desires – retroactively seeming a little too fantastic to even be imagined back then.

But as such wishes have nonetheless been granted, why am I so often left starring at my Spotify search window with a strange feeling of apathy?

An old Persian curse comes to mind: “May all your desires be granted at once”.

With music being so easily available, new types of symptoms have emerged. The feeling of not having enough time to enjoy it all has been labeled “time famine”. This creates a “choice fatigue” – out of e v e r y t h i n g, what should I listen to right now?

I don’t know, it’s kind of like being able to be beamed anywhere in the world at the blink of an eye – perhaps traveling would start to lose its charms after a while. And imagine the amount of nostalgia that would start to be associated with trains, planes, and airports.

Something similar must have happened to the good old cassette tape. This may at least partly explain why cassette tapes have increased in sales in the last 12 months. “We're pretty surprised actually”, TDK’s Craig Hill recently told Sky News. It might seem strange, but isn’t it also kind of understandable?
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cassette tapes have increased in sales in the last 12 months. “We're pretty surprised actually”, says TDK’s Craig Hill.
Ah, cassettes – those used and abused pieces of plastic, with their two spools of magnetic tape, their shiny surfaces, adhesive labels and various colors. Remember having your finger on the button ready to record a song from the radio at the exact right moment? Or all those mix tapes made for yourself or someone you wanted to impress. Or those precious tapes of a hard to get album recorded from a friend. Music had an air of mystique back then.

We understand why the cassette tape has risen like a phoenix from the ashes. And this just has to be about more than mere nostalgia: As a cure for some of the curses of our time – long live the cassette tape!

J.N.
Check out previous issues

designed by:
Lovisa Burfitt

If there ever was a perfect t-post designer, it would be Lovisa Burfitt. For over a decade, she’s been doing the kind of ”limited edition illustrated t-shirts” so common in fashion today. Lovisa started her career in Stockholm over ten years ago, but in 2002 she relocated to Paris where she’s now running her own fashion label as well as working as an illustrator for a number of prestigious clients.

Her illustration style in general and graphic t-shirts in particular have inspired a whole generation of up-and-coming illustrators and designers (as well as a few copycats along the way…).

So it’s an honor for us to be able to bring you the original and best – Lovisa Burfitt.

A.W.

 

Comment on this issue
Comments (8)Add Comment
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written by rollergirl, October 19, 2009
Always loved cassettes and still playing my old ones from 20+ years ago. In fact I prob have more cassettes than CDs. Ooh, controversial!
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written by Kim, August 13, 2009
This design is embarrassing.
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written by Rodger, July 09, 2009
Seriously, nice stories, but lame designs as of late... T-Post used to rock the kazbah! Now I'm thinking they ought to take more for the tshirts, and release quarterly!
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written by Mandolin. , July 08, 2009
if you like this story read 'love is a mix tape' by rob sheffield. really amazing story. also i love t-post. true some shirts are better then others but sometimes i give the ones i dont like to my friends and they get really excited about it.
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written by Ina, July 04, 2009
This is my second t-shirt and I think T-post is getting better and better! Keep up the good work!!
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written by er, July 04, 2009
is it supposed to be turned inside out? :S
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written by louise, July 03, 2009
Me too. I only joined about 3 months ago and I'm wondering whether this is really worth it..
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written by mike, July 03, 2009
i don't like it. i'm really disappointed in t-post offerings lately
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